The US health care system is under enormous pressure as the county’s population ages and chronic conditions become commonplace. The traditional fee-for-service model, based on incentives for the volume of treatment over the “right” treatment, is increasingly unsustainable. Value-based care, linking processes, structures, and reimbursement to patient outcome, is viewed…

SEO is one of the most misunderstood aspects of digital marketing due to the frequent misconceptions about SEO. Yesterday discussed the basics of search engine optimization, covering in detail what SEO is and how it works. If you browse through forums or the Reddit SEO topic, you’ll often see people…

No matter how well-written or polished the content on your website is, if it’s not covering the subject matter, your target audience is seeking, or of interest to your target audience it won’t bring visitors to your site or convert website visitors into leads. Developing exciting content keeps your existing…

Want to set yourself apart from your competition? One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start. Research shows that 78% of consumers believe that companies providing custom content want…

One of the hardest things about content marketing is to come up with new and fresh content ideas that will resonate with your audience. When you have been running a blog or website on a topic for a while, it can get difficult to generate new and original ideas without…

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a community. Brands that take on…

The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review sites, large…

Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), you may be asking do we need…

Poor and mediocre content marketing is more often built on questionable assumptions and generalities of your target audience. Investing the time, effort and research to create detailed personas that reflect the actual buyer journey will pay off handsomely. While it may seem easier to skip these steps and dive straight…