10 Digital Marketing Myths
#1 — All You Need Is Digital Marketing
Digital marketing is highly important to a brand; however it should be viewed as one part of the overall marketing plan. It’s important to mix some traditional, event and digital marketing together as you build your marketing plan , all are important. Many consumers are going online for information, reviews and purchases.
71% of consumers make their purchase decision based on online reviews.
Traditional marketing has taken a back seat to digital marketing, however, here is still a large audience reading magazines, buying the newspaper and seeing your billboard.
#2 — Content Marketing Isn’t That Important
Many businesses believe that once their website is up and running, the work is finished. In order to make the most of your digital marketing campaign, your website must have relevant updated content that engages your target audience. Having consistent content not only helps you rank higher on search engines, but it sends a positive message to your target audience. Your customers will notice if your last blog post was a year ago this gives your audience the feeling you aren’t interested in their loyalty.
Content marketing builds trust with consumers. People read, share, and engage more with content that is shared through friends and others that they trust.
#3 — Digital Marketing Can’t Track To Storefront Sales
A while ago this myth may have been slightly true, but with the new software and techniques, this is wrong. As the advertising world changes so do the techniques and software, marketing professionals use to track sales. Any business can combine online and offline marketing transactions to get a real figure that shows the overall effect and impact of their digital marketing campaign.
#4 — One Social Media Profile Is Enough
There are many popular social media platforms available and numerous ways to connect with current and potential customers. Whether it is Facebook, Twitter, Snapchat or Instagram, each outlet gives you access to a wider audience and the ability to target your ideal customer. If a consumer can’t find you on a social network, then you are missing out. If you are not engaging with your customers; your customer experience will suffer and your brand will be seriously hurt if not die as a result.
#5 — There’s No Personalization In Your Messages
Today more than ever, companies can create personalize their content in ways never thought possible. Digital marketing ads can be created to attract a very specific consumer. With the correct tools and software, ads can be changed so that it appears relevant to the person who receives it.
Storytelling is alive and well. Every brand has a story, its your responsibility to convey this by telling your story. #contentmarketing and storytelling lead to branding, coupled with #digitalmarketing leads to revenue.
#6 — SEO Is Dead
SEO or Search engine optimization is far from dead and is now more important than ever.
With over 1 billion websites and billion of pieces content that exist, it’s critical to have a good SEO campaign in place.
SEO allows you to attract people halfway across the world as well as locals with the right strategy. There are consistently new robot capabilities picking apart content and ranking it by relevance for searchers. Combining SEO with digital marketing and exceptional content will drive more organic search results.
#7 — My Competition Isn’t Online, So I Don’t Need To Be
It’s important to stay ahead of the curve when it comes to all marketing be it traditional or digital. If your competition isn’t online this simply means you are one step ahead of them. Just because your competitors aren’t taking the necessary steps to remain relevant doesn’t mean you should allow your business to make the same mistake. Not being online means missing out on a whole world of new customers you can potentially reach and leaving revenue on the table. There are no excuses.
#8 — Negative Reviews Online Are Bad For Business
Any customer concerns on your product or service should definitely be addressed and considered opportunities to improve and educate the consumer and the consumer experience with your products. There is a process for handling negative reviews online. and it is something that can’t be ignored. Sticking your head in the sand and hoping a negative review goes away is a fools mistake.
88% of consumers consider product quality as the most important reason for being loyal to a brand, followed by customer service at 72%.
Taking the time to respond to the customer and assuring you care about their loyalty can make a huge difference in the company reputation. Ignore it and word of mouth marketing will be adverse to both your company and your products.
#9 — Consumers On Mobile Do Not Convert
A customer may be less likely to go through a lengthy checkout process while on their mobile phone. It’s important to have a mobile-friendly version of your shopping cart and any forms you are asking a consumer to fill out; otherwise, you will not have successful conversions. Also, it’s important to have a short form on a mobile device along with a responsive website. All things in your control.
#10 — Remarketing Is Creepy
Retargeting can be creepy if you ignore the best practices. However, if it is done right, it leads to great success. It helps re-engage consumers and keep your brand on the top of their mind.
There are plenty of digital marketing myths out there, and there will be more added to the list over time. Online marketing can be scary to a brand. However, with the right strategy, it is sure to help your business and company grow in ways you never expected.
