7 Long-Term Benefits of Content Marketing

53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017).’

You may be thinking that content isn’t right for your business if you are still on the fence about content marketing or need some reassurance to continue to invest in content marketing, below is a list of long-term benefits to consider.

7 Long-Term Benefits of Content Marketing

#1: Improved SEO Results

If your sole outcome for producing content is to improve search engine rankings you to change your mindset.

#2: Increase traffic to your website

Providing valuable content to your audience to quickly access drives traffic to your site. Over time, with improved search visibility, the traffic to your website will increase.

#3: Establish your brand as the authority

Producing educational and informative content influences how people think of your brand and what emotional appeal they associate it with trustworthy or dishonesty, expert or novice, educational or salesey and so on.

#4: Improve your brand awareness and recognition

Strong content shows your target customers who your company is and what your brand stands for.

  • 12 Things to Consider Before Buying a Used Honda
  • Why You Should Purchase A Certified Former Lease Vehicle
  • How to Save $14,000 on your Next Car Purchase
  • What SUV is Right For Your Family
  • 9 Things To Consider When Selecting an SUV or Crossover Vehicle
  • What to look for in a used car
  • How to extend the life of your new car
  • These are the best vehicle for your growing families needs
  • How to Select a Dealership That Meets Your Immediate and Long-Term Needs

#5: Content Marketing Generates Qualified Leads

The number one marketing challenge today for marketers is generating traffic and leads (63%). Content marketing is a great way to do this.

#6: Cost-effectiveness & loyalty

While the initial investment may seem significant, the amount of time needed for planning and executing a strong content marketing strategy are well worth the investment.

91% of total ad spend is viewed for less than a second; as a result, $38 billion in digital ad spend was wasted in 2017.

84% of consumers expect brands to create content; consumers want content from brands.

#7: The Type of Content Car Dealers & Brands Should Be Creating Matters

Buying a car is stressful for most people, it’s a big ticket item that warrants time and research before a buying decision is made.

Tips

Cars are a significant purchase, and it can be an intimidating process for buyers today. If anything the car selection has increased as has features, the move to add additional technology into cars, including and the connected vehicle add to consumers need for education.

  • “How The Connected Car Will Make Your Life Easier”
  • “Do You Need A Connected Car”
  • How to Maintain Your Car today to Extend Its Lifespan.”
  • “What is the Best Vehicle for Your Needs”

Common Questions

Giving auto buyers a place to find answers to common questions, or even ask questions of their own, is another excellent way to build deep relationships. This aids your ability to assert authority and knowledge on the subject matter, giving car buyers and drivers a go-to resource that they trust and can turn to as needed.

Checklists

Checklists are evergreen material that stands the test of time. They can be used over and over again without the need to update them.

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Carol Forden

Carol Forden

Content Marketer, Freelance Writer. Cut Through The Noise. Create Better Content. Build Trust In Your Brand. Get More Leads. Boost Your Sales.