Carol Forden
1 min readFeb 26, 2017

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Good for you for sticking to your mission and values. It’s something that you don’t see often enough today.

The pressure of investors to grow for growth sake that takes you away from your primary mission, destroys your lifestyle and worse does not make great companies. Great companies are made through having a vision and the commitment to stick to the vision.

Companies pivot based on business needs, however reckless growth for growths sake destroys more than it accomplishes. The fact that you have repeat customers and ability to scale your business through promoted (paid) and more importantly, organic means proves the viability of the business model. Organic growth via word of mouth is far more valuable.

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Carol Forden
Carol Forden

Written by Carol Forden

Content Marketer, Freelance Writer. Cut Through The Noise. Create Better Content. Build Trust In Your Brand. Get More Leads. Boost Your Sales.

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