Its the Customer Experience that matters, not the product.

Allow me to tell you a short story about Kyle who wanted to start a business. He wasn't sure what kind of business, an eCommerce solution or build a product.

He researched the web, social media and talked to numerous people before he finally decided that an eCommerce business would give him the most flexibility and the ability to live anywhere he wanted.

Kyle found several suppliers and set up his eCommerce store and thought he was up and running.

Kyle had already tried a lot of what we all have tried and spent enormous amount of hours on:

He watched webinars, read blogs and followed YouTube videos.

After several months he still had mostly $0 per day in sales.

This lasted until he realized what he was doing wrong the entire time.

He had an ah-hah! moment.

Kyle said: “Instead of focusing on ‘selling things’”…

He started asking: “How can I add value to my customer?”

I think we’ve all heard this advice before. The customer experience is the starting point, not the end point.

With a little more thought, Kyle takes it even further.

He says that he no longer thinks of himself as a master of his customers.

Think about that for a second…

Do you see yourself as a master to your customers?

Do these kinds of phrases play out in your head:

“What’s the best way to convert people?”

“How can I convince more people to buy from me?”

Of course your goal can still be sales and revenue, but you’re not doing yourself any favors by obsessing over what you want.

Instead, find out what your customers want.

Then give it to them in your ads, your emails, your content, your branding and your products.

This mindset shift can be summed up in the way Kyle now sees himself:

A servant of his customers.

As a servant, it does not matter what you want.

Your only focus is now on adding value to your customer.

Kyle is now moving the needle and has repeat customers. He’s working through new ways to Wow his customers daily.

He’s engaging them on social media; he’s made the customer the star of his product offerings vs the product taking center stage.

What Kyle figured out was that the customer experience determines if the customer returns or uses your product ever again.

I want to hear directly from you about your successes with driving a great customer experience that led to customer success.

If you are stuck somewhere in your business, let’s try to figure it out, drop me a line and lets connect.