Seyi, great perspective and right on the money. Information overload is a significant issue today. To cut through the noise takes quality, timely and relevant sharing of knowledge coupled with putting the customer first. That leads to the ability to cut through the noise and you damn well better deliver an awesome customer experience.

Times have changed significantly over the past few years, in many ways it’s far easier to reach mass market consumers, however the level of engagement has risen in step. Today it’s all about UX, engagement and delivering customer success coupled with high product quality. Companies that can do this efficiency will win the day.